The Cornwall Business Enterprise Centre provides training to entrepreneurs and business owners to help improve business skills and learn best-practices. CBEC hosts a number of business seminars, workshops, and events presented by experts in various fields on an ongoing basis.
Please register in advance.
Upcoming Webinars
Define your Business Plan Part 1
March 25th – ZOOM – 12:00pm – 1:30pm – Jennifer Layman, Forward Thinking
This session will guide you through defining the core elements of your business. You will learn how to effectively communicate your company’s mission, vision, values, and business structure. This session will give you the tools to communicate the essence of your business to potential investors, partners and customers.
Define your Business Plan Part 2
April 1st – ZOOM – 12:00pm – 1:30pm – Jennifer Layman, Forward Thinking
In this session you will identify the products and services your business is going to offer. While this might sound simple, you will learn how factors such as demand, competition and profitability can significantly impact your offering. By the end of the session, you will be better equipped to decide which products and services your business should offer to position yourself for success.
Financial Toolbox Part 1
April 8th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
This session will teach you how to create realistic financial projections for your business. You’ll learn to build income statements, balance sheets, and cash flow statements to assess your business’s financial health and make informed decisions.
Smart Marketing Part 1
April 15th– ZOOM – 12:00pm – 1:30pm – Jennifer Whitten,
This session will teach you how to identify your target customers, understand their needs, and assess your competition. This knowledge is crucial for developing a successful business strategy. You will also learn how to create a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
Business Essentials: Meet the Experts
April 22nd – Cornwall Civic Complex 100 Water St Cornwall – Salon A – 5:00pm – 7:00pm – Jennifer Layman, Forward Thinking
This in- person networking session will feature expert speakers who will cover essential topics for business owners, including:
• Human Resources
• Legal Essentials
• Business Insurance
• Real Estate (Considerations before signing
a lease)
You will have the opportunity to gain practical knowledge, ask questions and interact with professionals to help you navigate the challenges of starting and growing your business.
Financial Toolbox Part 2
April 29th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
In this second session with Andrew, you will work on refining your financial plan and your cash-flow projections. You will have the opportunity to ask your burning questions regarding budgeting, cash flow, financing, and more.
Smart Marketing Part 2
May 6th– ZOOM – 12:00pm – 1:30pm – Adam Gibeau, Digital Dorsal
In this session, you will learn how to leverage social media platforms to reach and engage your target audience. You will obtain tools on how to create a strong social media presence that supports your business goals. This session will also cover practical strategies to leverage artificial intelligence (A.I.)
Investor Ready
May 13th – ZOOM – 12:00pm – 1:30pm –
This session will equip you with the skills to create a compelling pitch deck and prepare you to pitch your business to investors, financial institutions and collaborators. You will learn how to craft a persuasive story, deliver impactful presentations, and confidently answer investor questions.
Special thanks to our sponsor Seguin Financial.
To learn more about Seguin Financial please visit: https://seguinfinancial.ca/
Past Webinars
PREPARING A FINANCIAL FORECAST
October 4th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
CREATING YOUR BRAND
October 11th – ZOOM – 12:00pm – 1:30pm Urroz, Branding & Web Design
Branding is more than just your logo. Learn about the importance of creating a branding strategy to help customers quickly recognize your products and services. Strong branding can help your small business stand out from the competition and there are a few tips and tricks to help you deliver the right message to the right people.
EXPORT
October 13th – ZOOM – 10am-11:30am – Kathryn Liotta, OMAFRA
Learn about export from OMAFRA Trade and Investment Unit / Advisory Services
MARKET RESEARCH
October 18th – 12:00pm – 1:30pm – Zoom – Bob Peters
Discover how to conduct market research and why it is important when creating an effective marketing campaign. Learn more about your industry, your customers and the markets you service. This information can ultimately help you make informed decision that can maximize the potential of your business
SOCIAL START
October 25th– Social Start – Zoom – 12:00pm – 1:30pm – Karine Parthenais, Mellow Brew Marketing
Learn how to make informed decisions when choosing what social media platforms to use and how they can support your business.
PREPARING YOUR FINANCIAL DOCUMENTS
November 1st – 12:00 – 1:30pm – Andrew Seguin, Seguin Financial
This session will provide you with an understanding on the financial statements required for the SCP Grant Panel and other investors. Additional time will be allocated to the Q&A period.
LEARN HOW TO PITCH YOUR BUSINESS TO INVESTORS
November 8th – 12:00pm – 1:30pm – Shannon Ferguson, Fan Saves
Perfect your pitch and convince investors and financial institutions why your business has what it takes to succeed.
ENTREPRENEUR ROUNDTABLE
Entrepreneur Roundtable – November 10th -2:30pm to 4:30pm – Lost Villages Brewery, 16133 36, Long Sault, ON K0C 1P0
Learn from those who have overcome hurdles and achieved success in their enterprises. This is an opportunity to connect with experienced entrepreneurs who have been where you are now.
Understanding How to Find a Commercial Property for your Business
February 2nd – ZOOM – 12:00pm – 1:00pm – Irene Cameron, Real Estate Representative, Re/Max Affiliates Marquis Ltd
This session will help you find the perfect commercial property for your business by teaching you how to understand what to look for.
Insurance for Small Businesses – Insurance Bureau of Canada
February 9th – ZOOM – 12:00pm – 1:00pm – Anne Marie Thomas, Insurance Bureau of Canada
This session will provide you an understanding how to get proper insurance for your business and provide an opportunity for participants to ask questions about commercial insurance.
How to Prepare for your Small Business Taxes
February 16th – ZOOM – 12:00pm-1:00pm – Andrew Seguin, Seguin Financial
This session will provide you an understanding on how to prepare your documents for taxes.
How to Make the Best Decision for your Website – Tips & Best Practices
February 23rd – Zoom – 12:00pm – 1:00pm – Joey Gault, Webtech Agency
This session will provide tips and practices to enhance your website for viewers.
Learn How to Use Canva
March 2nd– Zoom – 12:00pm – 1:00pm – Jennifer Baker, Jennifer Baker Consulting
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, searching for elements (e.g. photos, graphics, videos) time-saving tips and tricks, as well as basic design strategies.
Building Permits and How they Impact your Business
March 23rd – Zoom – 12:00 – 1:00pm –
CIP Program Information
March 30th – Zoom – 12:00pm to 1:00pm
EOHU – Opening a Restaurant or Home-Based Food Business
April 13th – Zoom – 12:00pm – 1:00pm – Rami Basha, EOHU
WRITING A BUSINESS PLAN
April 25th – ZOOM – 12:00pm – 1:30pm –
In this session, we will explore each section of a standard business plan and explain how the plan can help guide your business decisions, strategize for the future, and attract investors.
PREPARING A FINANCIAL FORECAST
May 2nd – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
MARKET RESEARCH
May 9th – 12:00pm – 1:30pm – Zoom – Adam Gibeau
Discover how to conduct market research and why it is important when creating an effective marketing campaign. Learn more about your industry, your customers and the markets you service. This information can ultimately help you make informed decision that can maximize the potential of your business
CREATING YOUR BRAND
May 16th – ZOOM – 12:00pm – 1:30pm Adam Gibeau,
Branding is more than just your logo. Learn about the importance of creating a branding strategy to help customers quickly recognize your products and services. Strong branding can help your small business stand out from the competition and there are a few tips and tricks to help you deliver the right message to the right people.
SOCIAL START
May 23rd– Zoom – 12:00pm – 1:30pm – Karine Parthenais, Mellow Brew Marketing
Learn how to make informed decisions when choosing what social media platforms to use and how they can support your business.
LEARN HOW TO PITCH YOUR BUSINESS TO INVESTORS
June 6th – 12:00pm – 1:30pm – Shannon Ferguson, Fan Saves
Perfect your pitch and convince investors and financial institutions why your business has what it takes to succeed.
UNDERSTANDING HOW DEBT CAN BENEFIT YOUR BUSINESS
June 8th– Zoom – 12:00pm – 1:30pm – ACCFutures
PREPARING YOUR FINANCIAL DOCUMENTS
June 13th- 12:00 – 1:30pm – Andrew Seguin, Seguin Financial
This session will provide you with an understanding on the financial statements required for the SCP Grant Panel and other investors. Additional time will be allocated to the Q&A period.
WRITING A BUSINESS PLAN
October 3rd – ZOOM – 12:00pm – 1:30pm –
In this session, we will explore each section of a standard business plan and explain how the plan can help guide your business decisions, strategize for the future, and attract investors.
PREPARING A FINANCIAL FORECAST – Session 1
October 10th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
PREPARING A FINANCIAL FORECAST – Session 2
October 12th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
LEARN HOW TO USE CANVA
October 17th– Zoom – 12:00pm – 1:30pm – TBD
Participants will learn how to navigate the Canva platform, create and customize designs, use templates, add text and images, apply filters and effects, and much more.
MARKETING BASICS
October 24th – ZOOM – 12:00pm – 1:30pm Adam Gibeau, Digital Dorsal
Learn how to conduct market research and why it’s important when creating an effective marketing campaign to reach your target market.
WEB PRESENCE 101
October 24th – ZOOM – 12:00pm – 1:30pm – Faiz Cheema, Digital Service Coordinator, CBEC
Your customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop we’ll discuss the importance of getting your business online and where to start with developing your online presence.
LEARN HOW TO PITCH YOUR BUSINESS TO INVESTORS
October 31st – 12:00pm – 1:30pm – Shannon Ferguson, Fan Saves
Perfect your pitch and convince investors and financial institutions why your business has what it takes to succeed.
SMALL BUSINESS FUNDING PANEL
November 2nd – 12:00pm – 1:30pm – City of Cornwall, SDG, ACC Futures,
Learn from a panel of local experts on traditional and creative ways to successfully access capital to help start, grow, and sustain your business.
QuickBooks Overview
February 7th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Tips & Tricks on QuickBooks.
Tax 1 – Sole Proprietors/Self-Employed
February 21st – ZOOM – 12:00pm – 2:00pm – CRA
During the session, the liaison officer will: give an overview of helpful online tools and electronic services offered by the CRA for sole proprietors/self-employed; explain how to avoid common tax errors; discuss the Liaison Officer service, and how to request a personalized one-on-one visit; answer your questions; and more. Presented by CRA.
Tax 2 – Small Incorporated Businesses
February 28th – ZOOM – 12:00pm – 2:00pm – CRA
During the session, the liaison officer will: give an overview of helpful online tools and electronic services offered by the CRA for small incorporated businesses; explain how to avoid common tax errors; discuss the Liaison Officer service, and how to request a personalized one-on-one visit; answer your questions; and more. Presented by CRA.
WRITING A BUSINESS PLAN
March 19th – Teams- 12:00pm – 1:30pm –
In this session, we will explore each section of a standard business plan and explain how the plan can help guide your business decisions, strategize for the future, and attract investors
MARKET RESEARCH
March 26th- 12:00pm – 1:30pm – Teams– Jennifer Whitten
Discover how to conduct market research and why it is important when creating an effective marketing campaign. Learn more about your industry, your customers and the markets you service. This information can ultimately help you make informed decision that can maximize the potential of your business.
PREPARING A FINANCIAL FORECAST – Session 1
April 2nd – Teams – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
PREPARING A FINANCIAL FORECAST – Session 2
April 9th – Teams- 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Opening a business is an investment in both time and money. Learn how to prepare a two-year financial forecast, cash flow statement and start up costs spreadsheet. A working spreadsheet will be provided to all registered participants (created by Seguin Financial).
MARKETING PLAN
April 16th – 12:00pm – 1:30pm – Teams – Adam Gibeau
Learn how to conduct market research and why it’s important when creating an effective marketing campaign to reach your target market.
LEARN HOW TO USE CANVA
April 23rd– Teams – 12:00pm – 1:30pm – Adam Gibeau, Digital Dorsal
Participants will learn how to navigate the Canva platform, create and customize designs, use templates, add text and images, apply filters and effects, and much more.
LEARN HOW TO PITCH YOUR BUSINESS
April 30th – 12:00pm – 1:30pm –Teams – Shannon Ferguson, Fan Saves
Perfect your pitch and convince investors and financial institutions why your business has what it takes to succeed.
SCP Business Plan: Company Overview
September 18th – ZOOM – 12:00pm – 1:30pm – Cornwall SDG Business Enterprise Centre
This session will guide you through crafting a compelling narrative about your business. Learn how to effectively communicate your company’s mission, vision, values, and unique selling proposition to potential investors and stakeholders.
SCP Business Plan: Market Analysis
September 25th – ZOOM – 12:00pm – 1:30pm – Jennifer Whitten
This session will teach you how to identify your target customers, understand their needs, and assess your competition. This knowledge is crucial for developing a successful business strategy.
SCP Business Plan: Products and Services
October 2nd – ZOOM – 12:00pm – 1:30pm – Jennifer Layman – Forward Thinking Consulting
In this session you will decide what products and services your business is going to offer. That might sound obvious, until you realize the profit margins, marketplace demand and the ease at which the product or service is offered. When you finish this session, you’ll have a better way to evaluate what products and services should be part of your business.
SCP Business Plan: Financial Forecast
October 9th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
This session will teach you how to create realistic financial projections for your business. You’ll learn to build income statements, balance sheets, and cash flow statements to assess your business’s financial health and make informed decisions.
Financial Q&A With Andrew
October 16th – ZOOM – 12:00pm – 1:30pm – Andrew Seguin, Seguin Financial
Financial Q&A with Andrew is your chance to get expert advice on the financial challenges facing new businesses. Ask your burning questions about budgeting, cash flow, financing, and more.
SCP Business Plan: Marketing Plan
October 30th – ZOOM – 12:00pm – 1:30pm – Adam Gibeau, Digital Dorsal
Learn how to effectively define your target market (Product), communicate your unique value proposition (Promotion), choose the right channels to reach your audience (Place), determine the optimal pricing for your offerings (Price), and build a strong brand identity (Branding).
Social Media for Small Business
October 31st – ZOOM – 12:00pm – 1:30pm – Karine Parthenais, Mellowbrew Marketing
This session will teach you how to leverage social platforms to reach and engage your target audience.
Communication and Connection in Business
November 5th – ZOOM – 12:00pm – 1:30pm – Jessica Bourdeau, Spark Synergy
Master the art of effective communication with our training session. Learn how to build stronger connections through clear and confident verbal expression, and enhance your message with impactful body language.
SCP Business Plan: Pitch to Investors
November 6th – ZOOM – 12:00pm – 1:30pm – Shannon Ferguson, FanSaves
This session will equip you with the skills to create a compelling pitch deck. Learn how to craft a persuasive story, deliver impactful presentations, and confidently answer investor questions.
