April 27th, 2021
By Candy Pollard

Cornwall, Ontario – The Cornwall Business Enterprise Centre will be holding a number of webinars over the next several weeks to help business owners adopt best practices.

The 2021 Spring Webinar Series is a continuation of the Centre’s popular series of seminars for entrepreneurs and those exploring the idea of entrepreneurship. Previous series have been held via in-person seminars while since March of last year each session has been conducted by webinar, to fall in line with the COVID-19 social distancing guidelines.

“There has never been a more challenging time to be a small business owner,” says Candy Pollard, Business Consultant with the Cornwall Business Enterprise Centre. “The best way to meet that challenge is to look at all aspects of your business.”

Webinars will be hosted by the CBEC Staff, with guest presenters knowledgeable in their fields. Each webinar is free and open to all to attend.

List of the upcoming webinars:

Financial Forecasting  – Presentation by Candy Pollard
Thursday, April 29th, 2021 – 12:00 Noon

Click Here to Register

Forecasting income and expenses can sometimes be a challenge, but a worthwhile task. Whether starting a new business or operating a business, you should be tracking expenses and income. Tools that can be used are provided.

Marketing – Presentation by Adam Gibeau
Tuesday, May 4th, 2021 – 12:00 Noon

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Having a marketing plan is important at any time, but especially in these times. Join us as Adam takes us through creating a marketing plan, various marketing options and tactics, and some tools to help achieve the goals you desire.

Buying & Selling Online – Presentation by Bernard Charlebois
Friday, May 7th, 2021 – 12:00 Noon

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Selling your products online is an option that every business owner should consider, especially these days. Our Guest Speaker, Bernard Charlebois will provide insight into the world of buying and selling online.

Branding Your Business – Presentation by Adam Gibeau
Wednesday, May 12th, 2021 – 12:00 Noon

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Knowing how to brand your business is a key factor in creating a lasting relationship with your clients. Join us as Adam takes us through the steps of finding your brand voice, developing a logo, and some of the best tips to take your new brand online.

Home Based & Business Travel Expenses  – Presentation by Andrew Seguin
Tuesday, May 18th, 2021 – 12:00 Noon

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When running a home-based business, entrepreneurs are able to take advantage of certain benefits that help a growing business. Join Andrew Seguin of Seguin Financial as he explains how you can best manage your home based business & travel expenses.

Social Media – Postponed
Friday, May 21st, 2021 – 12:00 Noon

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Social Media Marketing is important for any business, especially now. Join Adam as he expands on the previous marketing webinar and does a deeper dive into planning out your social media presence and provides suggestions on how to make the most of your time online.

Web Development – Presentation by Bernard Charlebois
Friday, May 28th, 2021 – 12:00 Noon

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In the digital age, a website can be the portal that your customers use to connect with you and purchase your products. Ensuring you have a functioning, well-designed, and user-friendly website are just some of the fundamentals that Bernard will be taking us through when he explains how a website will benefit your business.

Advertising Online – Presentation by Candy Pollard & Adam Gibeau
Tuesday, June 1st, 2021 – 12:00 Noon

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We have seen the shift to an online-first approach for many businesses during these unprecedented times. Join us as Candy and Adam take you through different ways to advertise your business online, and which pop-up pitfalls to avoid.

Search Engine Optimization  – Presentation by Bernard Charlebois
Friday, June 4th 2021 – 12:00 Noon

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Following up on website development, join Bernard as he teaches us how to effectively use SEO to boost our rankings in the search index, ensuring that when your customers are looking for you online, they will find you!

Business Taxes – Presentation by Andrew Seguin
Friday, May 21st, 2021 – 12:00 Noon

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One of the most important facets of running a business is ensuring that you are following the proper guidelines for acquiring and remitting taxes to the government. Join us as Andrew Seguin of Seguin Financial walks us through understanding business taxes and how to manage them.

Bookkeeping – Presentation by Andrew Seguin
Tuesday, June 15th, 2021 – 12:00 Noon

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Andrew Seguin of Seguin Financial will take us through different options to maintain your financial records. He will share many time saving apps and procedures as well. Plenty of time will be available for you have questions regarding bookkeeping, how to handle a specific type of income, etc.

Google Analytics – Presentation by Bernard Charlebois
Friday, June 18th, 2021 – 12:00 Noon

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After working hard on creating your website, ensuring that your search engine optimization is at its’ best, it then becomes time to open the back end of the website and look at the analytics. Join us as Bernard explains what Google Analytics are, how best to use them on your website, and how the data it provides can help you better reach your customers.

About our Guest Speakers:

Andrew Seguin – Seguin Financial
As founder of Seguin Financial, Andrew has always believed in using technology to make your work more efficient and easier. His business is truly paperless as he uses online programs and apps to enhance bookkeeping solutions, while ensuring that the financial position of the business is well documented and understandable. His enthusiasm for all things finance is evident in his presentations.

Bernard Charlebois– Boum Strategies
As a contract college professor, Bernard instructs in the areas of marketing, international commerce, marketing research, principles of management and consumer behaviour. He speaks and leads training sessions on e-commerce, e-marketing, social media, SEO, consumer behaviour, marketing and advertising. Bernard shares his knowledge and experience in the business world providing you with information you can immediately use to take action and build your business

About the Cornwall Business Enterprise Centre

The Cornwall Business Enterprise Centre helps small business owners and entrepreneurs succeed in Cornwall, Stormont, Dundas, Glengarry & Akwesasne by offering information, tools and support during the start-up and growth stages of business operation. This includes administration of the Summer Company and Starter Company PLUS programs. The Cornwall Business Enterprise Centre is operated by Cornwall Economic Development and funded in part by the Government of Ontario.

The Cornwall Business Enterprise Centre is located at 100 Water Street East (Cornwall Civic Complex) and can be contacted by phone at 613-930-2787 ext 2276 or online at:

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