From Pop-Up Shop to Flagship Boutique
By: Josh O’Reilly
Starter Company PLUS Participant Experiences Success!
October 18, 2018
After operating Crush Lane Jewellery as a side business for many years, Tarah Zacayk decided to make her business a full-time endeavour.
“This past summer we opened a ‘pop-up experience’ which served as a test to see if we could make a physical location work for us,” said Ms. Zaczyk. “After that brick and mortar experiment proved to be a great success, we decided to move into a larger space and become a permanent fixture in the Cornwall business community.”
The new location in Downtown Cornwall, coined as a “flagship boutique”, is actually right next to where the pop-up store was, but it almost doubles the space.
“The aim with the new space is to let each individual product line breathe, but what I’m most excited about is the larger workspace to design and craft jewellery,” said Zaczyk.
The company began back in 2008, shortly after owner and jewellery designer Tarah Zaczyk graduated from George Brown College in the Jewellery Arts Program. After having the opportunity to work with industry leaders in the Toronto area, Zaczyk saw what it took to create a brand that connects with clients. And being a certified goldsmith has allowed her to handcraft her vision for her company.
Over the years, the Crush Lane brand has expanded to include a variety of jewellery collections, all with their own distinct personality; such as Vogue, Lovergirl, Nearly Naked, Vixen and Crush Kids. These individual Collections find their inspiration from fashion, music and interior design influences all stemmed from Zaczyk’s time spent in Toronto, specifically the Queen West neighbourhood. Mostly all pieces are handmade by Zaczyk.”
Although Crush Lane features designs for customers to drop into the store to browse through, custom design and re-purpose is one of her passions. “I absolutely love designing a piece for a specific person, which is often made from an existing piece or pieces. It is heartwarming to take a piece that was from your grandmother or your mom and create a piece just for you. It carries a lot of sentiment and becomes a very treasured piece.”
The ‘pop-up experience’ also allowed Crush Lane to expand into accessories and home-décor as well, harkening back to her childhood dream of being an interior decorator. Crush Lane Home Vibes offers items such as wall hangs, jewellery stands, lamps and even succulents and cactus planters. Also featured is an eclectic assortment of lifestyle items with a bit of a vintage vibe – re-purposed, re-loved or handmade.
The shop has a truly unique vibe – one that has to be experienced to be appreciated.
Visit the shop at 105 Pitt Street
Sunday & Monday – Closed
Tuesday through Friday – 10 am to 5 pm
Saturday – 11 am to 4 pm
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