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Local entrepreneur grows from home-based business to global e-commerce costume provider

Dazzling Costumes staff photo in costume

She’s baaack – Monique Primeau-Lascelle (centre) pictured with her team members

October 2nd, 2018

By: Josh O’Reilly

With Halloween just around the corner, there’s no better time to stop in and see what Dazzling Costumes new location has to offer. The year-round costume retailer located at 305 McConnell Avenue officially opened their doors at the beginning of August. If you haven’t visited yet, their new Halloween display is reason enough to schedule a visit. From mad scientist to dazzling princess, the locally grown costume shop has the perfect disguise for your holiday festivities.

While the location may be new, the business is anything but. The story of Dazzling Costumes is a piece of Cornwall history as they have been in operations since the 1980’s. At first, owner Monique operated a costume shop out of her home. In her first year of operations, each one of her 102 costumes was hand-sewn.

The business quickly grew beyond the capacity of her home requiring 6000 hand-made costumes. This led Monique to acquire a retail space on Montreal Road. Operating as Costumes by/par Monique, the business deeply ingrained itself into the Cornwall community, catering to dance groups, schools and skating teams.

16 years ago the company saw an opportunity to grow in the direction of e-commerce, and in the process closed down the brick and mortar location. With the help of her awesome staff Angele Lascelle & Renee Primeau-Warden, & the continual support of her husband, Mike, this opportunity turned out to be a huge success, with the company having to expand to a 3000 square foot location simply to house inventory. Excitement filled their hearts when in late last year Monique’s real estate agent showed her the present location of Dazzling Costumes, measured at an astonishing 15,000 square feet.

The new location allows the business to operate a retail store on the first level and have enough storage for the e-commerce store on the other 3 floors. Monique is now able to keep 5 staff members employed throughout the entire year, with a total of 12 during the peak seasons. The business fulfils all of their shipping through Cornwall, servicing countries around the globe.

The store shelves are currently decorated with Halloween costumes and props, but the store offers much more than that beyond the fall season. As a year-round business, Dazzling Costumes carries pop-culture items, ladies bags, lingerie as well as naughty and nice novelties – housed safely away from the eyes of youngsters touring the store.

While Halloween is still a month away, their online store is already picking up steam with the sale of Christmas items, prompting an in-store section to be implemented “very soon”. “We’re always keeping up with the current trends so that we can bring our customers what they want,” says Monique about how she manages to operate year-round and keep her customers satisfied. A quick look around the store is a confirmation to this statement as costumes range from kid-friendly Paw Patrol, popular Harry Potter, to the animated series Rick and Morty.

Monique stated that she understands just how important celebrating Halloween can be for a family, “Our product lines take into account just about everyone. We aim to fit every budget, offering economical to professional grade costumes.”

Be sure to stop in to Dazzling Costumes located at 305 McConnell Street in Cornwall. You can reach them by phone at 613-935-9356, or check out their website at www.dazzlingcostumes.com.

Their Halloween hours of operation are Monday through Friday from 10:00am to 8:00pm and Saturday from 10:00am to 5:00pm & Sunday from 11 a.m. – 5 p.m.

If you’d like to share your entrepreneurial story with the Cornwall Business Enterprise Centre, reach out to joreilly@cornwall.ca.

 

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